Harnessing AI to Transform the Customer Experience in Retail: Opportunities and Challenges
Retail TouchPoints
MAY 19, 2025
In just a few short years, artificial intelligence (AI) has transitioned from a futuristic concept to an operational reality in retail. As consumers increasingly embrace AI-powered tools from generative AI platforms like ChatGPT to customer service chatbots retailers are presented with an exciting opportunity to optimize the customer experience. However, along with this potential for transformation come some significant challenges that need to be addressed.
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