Four Ways to Turn Transactions into Customer Relationships that Last
Retail TouchPoints
FEBRUARY 7, 2025
As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections with customers in a volatile and shifting consumer environment. Traditional tactics like mass media campaigns and siloed digital ads are losing their effectiveness as attention spans shrink and consumer trust declines. To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships.
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