Amazon Uses UK as Testing Ground for Brick-and-Mortar Formats
Retail TouchPoints
OCTOBER 8, 2021
Slowly but surely Amazon is taking its brick-and-mortar act “across the pond,” opening several different types of physical stores in the UK. It appears the ecommerce giant is using these brick-and-mortar locations primarily for consumer and market testing purposes, but Amazon has released little data about plans or timetables for additional openings.
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