Adobe Analytics: Digital Holiday Sales Expected to Rise 2.5% to $209.7 Billion
Retail TouchPoints
OCTOBER 11, 2022
Adobe expects U.S. online holiday sales to hit $209.7 billion in the period from Nov. 1 to Dec. 31, 2022, a 2.5% increase over holiday 2021. Adobe also expects more of this spending to come earlier in the season due to early shopping holidays such as the second Amazon Prime Day. The projected growth is significantly lower than the 8.6% increase last year, much of which was due to more shoppers returning to stores.
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