Reports: Twitter Tests New In-Platform Shopping Feature
Retail TouchPoints
MARCH 4, 2021
Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. The move follows other social platforms like Facebook and Pinterest that have also recently rolled out embedded shopping features. Twitter hasn’t formally announced the feature, but did confirm to TechCrunch that it was trialing new direct shopping mechanics.
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