Retailers Must Join the Content Commerce Revolution That TikTok Started
365 Retail
AUGUST 31, 2023
There can be no doubt about the impact that TikTok has had on the ecommerce industry in the UK. Last year, small businesses on TikTok contributed £1.63 billion to UK GDP, according to a report from Oxford Economics. And it’s not just the UK; millions of users around the world are buying directly from the videos they scroll though on a daily basis. TikTok has set the bar for customer expectations of what a smooth, content-led commerce experience should be like.
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