Hudson’s Bay Goes After Millennials/Gen Z via Forever 21 Partnership
Retail TouchPoints
JUNE 16, 2021
Hudson’s Bay is betting that attracting younger Gen Z and millennial shoppers will be essential for staying relevant and reinventing the department store category. The retailer and Forever 21 , working through YM Inc., the Canadian licensee of the brand, unveiled a new partnership that makes Forever 21’s full-line collections available at select Hudson’s Bay locations.
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