5 Ways to Navigate the CPG Industry’s New D2C Landscape
Retail TouchPoints
FEBRUARY 9, 2021
COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021.
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