Shein, Temu in fierce fight over US market for $10 dresses
Inside Retail
MARCH 9, 2023
Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. The battle between them is playing out not only on social media but also in a US court.
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