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Analysis: The rise of the purposeful consumer

Inside Retail

Aaron Fidler, head of retail and commerce account management at Mastercard Australia, says the company’s latest Recovery Insights research shows that “roughly 20-30 per cent of the global Covid-related shift to digital is expected to be permanent. DoubleVerify found that content consumption has doubled during the pandemic.

Consumer 200
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Miniso’s “good quality with low price” mantra takes off in Southeast Asia

Inside Retail

“Internet penetration rate in Malaysia is now over 80 percent and the number of active social media users also increased quite a bit over the years,which brings about huge potential in social commerce and the rise of local influencers in Malaysia,” Huang said.