In-Store Retail Media Flexes to Move Beyond Digital Screens
Retail TouchPoints
JANUARY 31, 2025
For example, as a heritage department store retailer, Macys needs to be incredibly thoughtful about how media is implemented in stores especially via digital screens and touch points. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).
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