How pop-ups helped inform Kat the Label’s new flagship store in Melbourne
Inside Retail
NOVEMBER 29, 2022
She said that the new store’s vibe straddles the line between being very racy, as well as daggy and old-fashioned, and will enable customers to experience what is showcased online, and touch and feel the products prior to purchase. The brand endeavours to buy dead-stock from larger brands, which it redesigns into its own pieces.
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