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The Value of Repeat Customers

Storis

Understanding the advantages of earning repeat customers is the foundation to grow your company. Before diving into improving your company’s customer retention rate, it is important to understand how it will positively affect your company. Reducing customer defection rate by 5% can increase profitability by 25-125%.

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Leverage Tech in the 5-Step Selling Process

Storis

Written for the Home Furnishings Association’s Educational Series In a world before showroom technology , it was inefficient to track non-purchasing guests. In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers.