Retail TouchPoints
JANUARY 3, 2024
Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.
Retail TouchPoints
JANUARY 29, 2024
While nearly two-thirds ( 65% ) of retailers responding to the 2022 survey had assigned in-store staff to these tasks, that percentage dropped to 56% in 2023. However, they are now being prized for their practical capabilities as well: 38% cited faster, more cost-effective shipping, up from 21% in 2022.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Retail TouchPoints
JANUARY 2, 2024
To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. Deloitte found that consumer interest in co-branded credit cards dropped 11% between 2022 and 2023. A major reason for this drop?
Retail TouchPoints
AUGUST 15, 2022
Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).
Inside Retail
MARCH 28, 2022
This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS). No metric is an island.
Retail TouchPoints
JUNE 23, 2022
Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Another easy step: Drop account creation requirements and allow guest checkout. Take Steps Now to Prevent Back-to-School False Declines.
Rain Pros
AUGUST 18, 2023
It offers unparalleled convenience and customer happiness and fosters a sense of trust and reliability that keeps customers coming back for more, which is essential for business longevity through customer retention. Customs documents are also prepared if necessary for shipping.
Expert insights. Personalized for you.
273 
Let's personalize your content