article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

And because food shopping decisions align directly with consumers’ needs and preferences, food retailers have a unique opportunity to differentiate through the physical experience they offer. For example, La Grande Epicerie in France was spotlighted as the “crème de la crème” of the French gourmet retail experience.

article thumbnail

6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. This is a new reality for typical projects, according to Cornelius, and it is why her firm has changed its vernacular from “store design” to “experience design.” customer experience).

article thumbnail

Desigual powers digital transformation of operations and customer experience in partnership with YOOBIC

365 Retail

As part of this transformation, Desigual recognised the need to modernise and streamline communications and visual merchandising (VM) processes and compliance across its store network and, accordingly, deployed the YOOBIC mobile-first platform. Until then we had been using multiple, manual channels that were labour intensive.

article thumbnail

How to Keep Your Digital Signage up to Date

Retail TouchPoints

By programming your displays to showcase user-generated content, like brand mentions or customer reviews, you tap into a stream of authenticity and relevance. This reflects real-life customer experiences with your products and encourages others to engage with your brand on social media platforms.

article thumbnail

Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

Shopping 312