Customer Experience Loss Prevention Point of Sale Visual Merchandising 
Retail TouchPoints
DECEMBER 13, 2023
Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. This is a new reality for typical projects, according to Cornelius, and it is why her firm has changed its vernacular from “store design” to “experience design.” customer experience).
Retail TouchPoints
OCTOBER 31, 2023
That means asking questions like: What more can be done to deter theft using store layout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras? What are the most customer-friendly ways to protect high-value items from smash-and-grabs? The two are not always in conflict.
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