Retail TouchPoints

DECEMBER 13, 2023

Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. This is a new reality for typical projects, according to Cornelius, and it is why her firm has changed its vernacular from “store design” to “experience design.”

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Retail TouchPoints

FEBRUARY 16, 2024

“At Starbucks, we have challenged ourselves to imagine what’s possible when we take a closer look at the many ways our partners and customers interact with us and experience our stores every day,” said Katie Young, SVP of Store Operations at Starbucks in a statement.

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Payment Services Store Operations Point of Sale Visual Merchandising 204

Retail TouchPoints

DECEMBER 13, 2023

Here are four ways retailers can level up their store experience to boost customer engagement, brand affinity, and brand loyalty: Integrate Technology to Enhance the Customer Experience Successful retailers seamlessly blend technology into their physical spaces while keeping a personalized, human feel.

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Retail TouchPoints

APRIL 3, 2024

By programming your displays to showcase user-generated content, like brand mentions or customer reviews, you tap into a stream of authenticity and relevance. This reflects real-life customer experiences with your products and encourages others to engage with your brand on social media platforms.

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Promotions Customer Experience Point of Sale Accessories 254

Retail TouchPoints

MARCH 1, 2024

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan.

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Retail TouchPoints

OCTOBER 31, 2023

The 23-year-old organization has conducted hundreds of research projects, including interviews of criminals about the criteria they use when deciding which stores to hit. Be tough — but preserve the customer experience. This could help them harmonize twin goals — deterring crooks and preserving the customer experience.

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Loss Prevention Sporting Goods Customer Experience Store Layout 236

Retail TouchPoints

MAY 31, 2023

Why Digital Signage is the Wave of the Future in Retail When digital signage is referenced, especially in retail, it’s often associated with digital screens flipping through deals, specials or other offers near the point of sale. Although those are important elements, digital signage can go well beyond that kind of limited use case.

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