article thumbnail

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97

article thumbnail

Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Retail TouchPoints

The new Snapchat Lens was developed by CGTrader and featured Fatboy’s latest line of outdoor furniture. The catalog-powered shopping Lens let Snapchatters “try out” furniture in their own settings and share those AR-enhanced pictures and videos with friends on the social platform.

Outdoor 205
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

Checkout 174
article thumbnail

3 Technologies That Are Transforming the Ecommerce Experience

Retail TouchPoints

Users could start their search with a query like, “‘I’m looking for a dress for a Saturday afternoon outdoor wedding.’ Generative AI [has the potential] to make the entire experience intuitive and fundamentally easier for customers to find what they’re looking for.”

Returns 219
article thumbnail

Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

Generative AI can help with content creation that can be augmented with real-time personalization information, so that the retailer can help explain the product in a way that better fits what the customer is looking for. For example, say the customer’s use case is “I want to go camping.”

article thumbnail

Retail Statistics You Should Know

Small Biz Trends

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.

article thumbnail

Sell More, Retain Customers Longer, and Have Fun with Discovery Shopping

Retail TouchPoints

When not working, she enjoys spending time outdoors her with family, meditating, and working on her newest hobby, tennis. She previously ran eBay’s Motor divisions — its fastest growing business segment. Prior to eBay, Menon served as ecommerce and online director at Dell and as an operations manager at GE Capital.

Shopping 190