Remove Customer Experience Remove Fulfillment Remove Returns Remove Social Commerce
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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

The LVMH -owned retailer did have to play a bit of catch up, though, when it came to omnichannel fulfillment , fast-tracking the roll out of services like BOPIS and launching new innovations such as virtual beauty consultations. If they have one bad experience, they’re never going to do it again.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

But they don’t have to — TikTok also has announced a direct integration option that offers brands and retailers a full-service solution wherein TikTok handles everything from shipping to fulfillment to point of purchase. Beyond announcing the direct integration service, TikTok didn’t provide much additional detail on how it would work.

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Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

Retail TouchPoints

The requirements for safe retailing under COVID are well understood — set up sanitation procedures, add signage to enforce social distancing and emphasize touchless commerce wherever possible. One way Kroger has simultaneously improved the customer experience and safety is through an emphasis on friction-reducing technologies.

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Going Global and Acting Local in the Ecommerce Era 

Retail TouchPoints

You want to also offer consumers something that hasn’t been fulfilled by their current options.” She encouraged attendees to look at the luxury market, which is ripe with examples of Europe-based brands that were able to obtain broader appeal because they had desirable products and unique digital experiences.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic. This is especially helpful to mitigate excess inventory and stockpiles of items customers aren’t purchasing.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

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