Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. Instead, they’ll need to weave developing an understanding of each customer into the whole of their customer lifecycle and user interfaces.

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Retail TouchPoints

JANUARY 10, 2024

We build technology to serve people and not the other way around,” said McMillon in his keynote.

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Retail TouchPoints

FEBRUARY 7, 2024

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% Augmented and virtual reality (AR/VR) have entered the mainstream, creating an opportunity for a stronger brand-customer relationship that fuels ongoing loyalty and engagement.

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Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

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Retail TouchPoints

MARCH 28, 2024

The Slick Rick in-game activation takes the experience a step farther by illustrating the retailer’s passion for not just fashion but also culture and community. “Collaborating with Roblox and Pacsun is a true honor,” said Slick Rick in a statement. ”

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Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. Test the market with new size options and be inclusive in marketing.

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Retail TouchPoints

APRIL 28, 2023

That’s why he and his team are making vigorous efforts to discover some of the fashion industry’s most cutting-edge young designers and artists and to bring them into a growing community of collaborators. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

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Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

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Payment Services Consumer Marketing Fast Fashion 280

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis.

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Retail TouchPoints

MAY 6, 2024

Rebecca Minkoff: Our anniversary is technically February of 2025, but being that the fashion industry is always a season ahead, we’re going to start messaging it and talking about it this September. That’s why our social media and our marketing activities show both, and it’s why we talk about both.

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Retail TouchPoints

JUNE 14, 2022

Despite this still-cloudy environment, one thing is crystal clear: good customer service in the metaverse will be just as vital, if not more so, as in the physical world. Retail in the Metaverse, Today and Tomorrow.

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Merchant Services Social Commerce Customer Experience Fashion 232

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Merchants can view the performance of their videos in the merchant dashboard, which will be updated over time to include other metrics such as customer likes and watch time.

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Fast Fashion Fashion Marketing Shopping 239

Hyken

MAY 31, 2021

Each week I read a number of customer service and customer experience articles from various resources. 5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad Take a close look at number four, which is about optimizing for lifetime value, not just the cost of acquisition for a new customer.

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Merchant Services Customer Experience Social Commerce Fashion 109

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. One of the biggest challenges for every marketer is relevancy,” Lisbona said. These insights then guide Touchland’s content creation and resharing.

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Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. From 2019 to 2021, the Luxury Pavilion has seen its customer base grown by more than 150% and sales have increased nearly 300%.

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Fashion Consumer Shopping Marketing 218

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

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Retail TouchPoints

OCTOBER 6, 2022

Add to that the fact that research indicates the bulk of consumers (81%) would prefer to try to resolve issues on their own first, and the case for AI-supported customer service systems becomes clear. For example, JOANN achieved a 7X ROI by using Radar to surface a free shipping coupon for in-store app users.

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Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily. My daughter lives in technology. said Hawkins.

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Checkout Marketing Fashion Shipping 273

A1 Retail

SEPTEMBER 27, 2021

Acquisition of video-powered retail pioneer Go Instore will accelerate Emplifi’s commerce capabilities, giving B2C brands faster connection-to-conversion experiences in-store and online. Emplifi , a unified customer experience platform, has announced the acquisition of Go Instore, a UK-based live streaming video platform.

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Social Commerce Customer Experience Promotions Fashion 40

Retail TouchPoints

SEPTEMBER 2, 2022

To capitalize on this new market opportunity, brands and retailers must understand what Gen Z consumers want and expect from the brand experience. The Retail Influencer Network , an exclusive group of senior business leaders and influential investors and analysts founded by Berns Communications Group, will gather in New York City Sept.

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Retail TouchPoints

MARCH 10, 2023

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Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Retail TouchPoints

JANUARY 12, 2023

Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. Taking place January 15-16 from 10 a.m.

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Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. Principle 4: Activate influencer marketing. Michelle M.

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Retail TouchPoints

JULY 29, 2020

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. Retailers are pushing the envelope to create memorable experiences that gather social media ‘Likes’ and excite and enchant consumers.

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Retail TouchPoints

APRIL 15, 2024

The Odyssey’s second season uses the LensCrafters Palo Alto flagship store as the backdrop for a dedicated pathway that leads to a new fantasy map in which users experience the five arcade-style mini-games.

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Retail TouchPoints

DECEMBER 6, 2022

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out fashion. Today we have as many people working in the lab as we have people working in marketing. We do extensive social listening to understand consumer sentiment about our brands as well as the market overall.

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Consumer Marketing Shopping Social Commerce 271

Retail TouchPoints

JANUARY 19, 2022

For us, it’s clearly been about innovating in how we engage with the consumer, the products we develop and [how we] go to market.” Ralph Lauren is a founding member of the Fashion Pact , a global coalition of companies in the fashion and textile industry committed to stopping global warming, restoring biodiversity and protecting the oceans.

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Department Stores Wholesale Consumer Fashion 243

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Digital commerce will increase as a percentage of sales in key markets for luxury brands and retailers,” said Willersdorf.

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Clienteling Consumer Accounting Boutique 256

Retail TouchPoints

OCTOBER 21, 2022

What that enables people to do is accept payments for goods and services and then also grow and market their business on the Venmo platform. Also, because of the way Venmo profiles exist alongside the social feed, those are unique [attributes] that businesses can leverage to market within Venmo that you can’t necessarily do on PayPal.

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Merchant Services Payment Services Checkout Finance 306

Retail Minded

APRIL 7, 2022

According to a recent article in Vogue , Gen Z are 56 percent more likely to have shopped for fashion in-store over the last three months and 38 percent more likely to have shopped online in the same timeframe.

Consumer 98

Consumer Social Commerce Point of Sale Shopping 98

Retail TouchPoints

SEPTEMBER 19, 2023

At the same time, global consumption of fashion has increased by 400%, while overall usage of products has dropped by about 40%. These are all realities that Coach has had to face head on as one of the top fashion and leather goods brands in the world. In the U.S.

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Fashion Accounting Marketing Social Commerce 239

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

DECEMBER 13, 2021

Google’s Cloud division currently captures the third-largest market share among providers, after Amazon Web Services and Microsoft Azure. Years ago, it came to market and people laughed at it because they were trying to figure out how people would use this thing. Google Glass is a great example of that.

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Merchant Services Shopping Consumer Checkout 182

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. But for those who can, a whole new world of customer experiences awaits them.” Globally, the sneaker market is projected to have a revenue of US$80.19

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