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The final 27 winners were selected from a group of more than 100 nominations and represent retail and direct-to-consumer (DTC) brands of all sizes and across various industry segments, from supplements to high-ticket jewelry.
As a business owner, whether you’re selling a luxury product in person, or offering low cost jewelry through a small online shop, packaging affects how customers perceive the quality of your product. Memorable and unique jewelry packaging matters Having great jewelry packaging matters for two reasons: protection and branding.
Stock-outs result in lost sales and degrade the customerexperience. For example, specialty food stores’ average transactions are only $30 while jewelry stores can easily average more than $100 per transaction. What KPIs like Customer Lifetime Value mean for retailers is a strategic orientation around the customerexperience.
But with rising competition, inflationary pressure, and shifting customer expectations, measuring success through retail KPIs is more critical than ever. For retailers in apparel, footwear, jewelry, sporting goods, specialty, home goods, and department stores, understanding performance at a granular level isnt just helpfulits essential.
Her question about any Rebecca Minkoff product is whether it has that stamp of rock and roll meets bohemian: “It’s not bright and colorful, it’s not preppy, and [customers] feel that cool factor when they put it on,” said Minkoff. We had to think about ‘Where else are we getting her [our customer]?”
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