Retail TouchPoints

JUNE 29, 2020

The large CPG companies competing in the low-engagement categories, like home cleaning and personal care, are struggling to meet these high standards while still delivering growth and profitability for the organization. On average , large CPG companies have shares in physical stores that are 5%-10% higher than online market shares.

Consumer 289

Consumer Wholesale Management Shipping 289

Retail TouchPoints

NOVEMBER 10, 2021

This has significant implications for the retail and consumer packaged goods (CPG) industry across the product value chain. A recent IBM Institute for Business Value study polling retail and CPG executives revealed that by the end of 2021, nine in 10 will be working on sustainability initiatives across the enterprise.

Fast Fashion 288

Fast Fashion Fashion Consumer Accessories 288

Retail TouchPoints

FEBRUARY 9, 2021

Coresight Research and Information Resources found that consumer packaged goods (CPG) sales exploded by 73% in April. As such, digital, D2C, and CPG are all gaining momentum in unison. But are CPG brands prepared for the brave new world of digital and D2C convergence and the ongoing decline of physical retail?

Shipping 302

Shipping Consumer Shopping Accessories 302

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

In the rapidly evolving world of retail and consumer packaged goods (CPG), staying ahead of the competition is a constant challenge. In this article, we’ll explore how AI is reshaping retail and CPG marketing, driving innovation, and delivering remarkable results.

Marketing 95

Marketing Inventory Management Supply Chain Management Store Layout 95

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Navigating Cultural and Market Differences The global vs. local team dynamic is a common source of internal tension within multinational CPG companies.

Brand Management 78

Brand Management Management Consumer Marketing 78

Intelligence Node

APRIL 7, 2021

Table of Contents Introduction: Adapting to the ‘New Normal’ of the CPG Industry 5 Key CPG eCommerce Challenges Top CPG Trends In The New Age Retail Economy Best Practices to Win the Evolving Online CPG Market Conclusion: The Way Forward is Digital There is not one industry or business that wasn’t impacted by the pandemic […].

Marketing 151

Marketing 151

Retail TouchPoints

SEPTEMBER 30, 2021

But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more. Now as we approach a light at the end of the COVID tunnel, leading CPG brands aren’t running back to focus groups and panels.

Consumer 274

Consumer Customer Experience Advertising Marketing 274

Retail TouchPoints

DECEMBER 15, 2022

Prior to her stint at Amazon, Vernón spend more than two decades at General Mills in a variety of leadership roles across the CPG company’s portfolio, with a particular focus on its purpose-driven brands. “As

Beauty and Health 236

Beauty and Health Promotions Consumer Location 236

Retail Times

SEPTEMBER 21, 2023

Nfinite, the leader in next-generation product visualisation technology for brands and retailers, today announced expanded offerings for CPG and released new insights from independent research conducted by Dimensional Research.

Consumer 105

Consumer 105

Retail TouchPoints

MARCH 29, 2024

For startups and CPG brands, charting a path forward involves carefully selecting a CMO who embodies not just the skills of a marketer but the qualities of a visionary, authentic leader. Looking Ahead — the New Journey for a CMO The decreasing tenure of CMOs reflects the turbulent, transformative nature of our times.

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ATS Department Stores Marketing Advertising 228

Retail TouchPoints

JANUARY 11, 2022

In the months leading up to the recent UN Food Systems Summit and COP26 UN climate talks in Glasgow , numerous leading CPG brands such as Unilever, Pepsi and General Mills, in addition to retailers such as Target announced plans to hit net-zero emissions by 2050 or sooner.

Advertising 228

Advertising Promotions Location Planning 228

Rangeme

APRIL 7, 2024

Our founders take on big CPG brands – bringing even bigger ideas and with much smaller bank accounts (we’re often just hoping to make payroll and pay the bills, right?). Big CPG sees the validation of concept and begins R&D/formulation, heading toward launch. Big CPG takes cues from us. This is the magic of CPG.

Consumer 52

Consumer Accounting ATS 52

Mass Relators

APRIL 8, 2024

NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. This year “more” took the form of six new CPG brands (e.l.f,

Consumer 52

Consumer Management Marketing 52

Retail TouchPoints

JULY 26, 2022

The brand’s CPG-like focus on dominating one category has allowed it to keep quality front and center over the past eight years — 70% of the units Goodlife sells come from just three core styles. I think you’d be hard pressed to find a business that’s been built to the size of ours with so little capital.”.

Fashion 268

Fashion Wholesale Apparel Returns 268

Rangeme

FEBRUARY 26, 2024

Know when to say NO Knowing when to say no is a super power in CPG. The post Saying ‘No’ Can Be Your Biggest Advantage as a CPG Brand appeared first on The RangeMe Blog. If the economics of the deal don’t show a path to making money with the new distribution, then you are looking at a fast lane to defeat.

Management 98

Management Shopping ATS 98

Mass Relators

MARCH 18, 2024

The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. CPG Growth Leaders appeared first on MMR: Mass Market Retailers. To attend the webinars, register here. The post Circana announces its U.S.

Consumer 52

Consumer Marketing ATS 52

Retail TouchPoints

MAY 6, 2024

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content.

Advertising 237

Advertising Consumer Marketing Planning 237

Retail Wire

APRIL 28, 2023

The CPG giant now expects its full-year organic sales will grow between four and six percent, up from its previous forecast of three to five percent growth. Colgate-Palmolive has raised its annual forecast, expecting to increase prices further this year.

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Retail Focus

AUGUST 12, 2021

Michaud brings more than 25 years of experience leading innovative software companies focused on helping retailers and CPG brands drive profitable revenue growth. The post DemandTec by Acoustic Appoints Retail & CPG Leader Todd Michaud as CEO appeared first on Retail Focus - Retail Design.

Marketing 130

Marketing ATS 130

Rangeme

JANUARY 2, 2024

The importance of advertising Advertising plays a crucial role in CPG marketing. This is highlighted in the fact that “ roughly 23% of CPG companies’ budgets were devoted to marketing efforts in early 2023 ,” making it the highest share of ad expenditures among all U.S. Let’s get started! industries.

Advertising 52

Advertising Marketing Promotions Consumer 52

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. So keep an eye out for more CPG marketing magic…. About fishbat fishbat is a CPG marketing agency specializing in improving visibility, impact, and bottom line for our partners. Ready to get started?

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Marketing Advertising Promotions Consumer 98

Rangeme

FEBRUARY 5, 2024

In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. One of the best methods for setting your CPG marketing goals is to use the SMART goals framework. Let’s jump in!

Marketing Spend 52

Marketing Spend Marketing Advertising Returns 52

Tokinomo

OCTOBER 12, 2022

If you already have a successful product line available in brick-and-mortar stores, then you know how challenging it is to launch new products. However, the needs and wants of customers are constantly changing. This means that FMCG brands need to adapt to these trends and changes by releasing new products or making changes to existing products.

Retail Marketing 212

Retail Marketing Marketing 212

Retail TouchPoints

JANUARY 9, 2024

This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data.

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Shopping Advertising Consumer Promotions 262

RepslyBlog

DECEMBER 10, 2020

When it comes to the CPG industry, utilizing data in your overall business strategy is key to staying ahead of the curve. A data-driven company leverages their CPG data analytics to create a cycle of continuous improvement in the field, allowing them to constantly evolve and adapt.

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Rangeme

MAY 31, 2021

When we zero in on the contributions of women to the consumer packaged goods (CPG) industry, we see a long history of women innovating, adapting, and making their mark on a traditionally male-dominated industry. Women in CPG are leading the way. Women in CPG are leading the way. Women in CPG Past, Present, and Future.

Consumer 98

Consumer Promotions Marketing Planning 98

Rangeme

AUGUST 28, 2023

For CPG founders looking to expand their brand recognition and sales through wholesale accounts, success doesn’t happen overnight. In this blog post, we’ll explore the three pillars that every successful CPG brand has put into place in order to find stability on the shelf. What else is missing?

Accounting 52

Accounting Wholesale Target Market Consumer 52

Star Miconics

MAY 6, 2021

Top 15 CPG Podcasts Contents [show] ?About The post Top 15 CPG Podcasts (Consumer Packaged Goods) You Must Follow in 2021 appeared first on Feedspot Blog.

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Consumer 98

Retail TouchPoints

MAY 5, 2023

Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah Yeh who transitioned to the role of Global Chief Purpose Officer in January.

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Marketing Consumer ATS 307

Mass Relators

OCTOBER 5, 2022

. – Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG). Described as a one-stop retail powerhouse, The CPG is one of the country’s top retail solutions providers, highly recognized for its success in helping brands innovate, operate, and grow in Target’s omnichannel marketplace. Marc Greenberger.

Marketing 52

Marketing Beauty and Health Accessories Management 52

Retalon

JULY 31, 2023

In this comprehensive guide, we will explore the applications and impact of AI across the CPG value chain. You will understand what CPG AI is, why it matters, and how leading companies are using it to enhance demand forecasting, optimize inventory, and modernize supply chain management.

Supply Chain Management 41

Supply Chain Management Management 41

Mass Relators

FEBRUARY 16, 2022

CHICAGO — IRI and Boston Consulting Group (BCG), a leading global consulting firm, released their 10th annual CPG Growth Leaders study on Wednesday. CPG industry grew roughly 3% in 2021, versus an expected sharper slowdown from 2020 — a year in which pandemic-driven shifts in consumer behavior drove over 10% CPG growth.

Fulfillment 52

Fulfillment Consumer Promotions Returns 52

Retail Wire

APRIL 29, 2021

A wide variety of consumer packaged goods manufacturers, including those making cereal, disposable diapers and toilet paper, are raising prices. Retailers, in the past, might have absorbed or only passed through a portion of those increases to their customers.

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Consumer 234

Mass Relators

JANUARY 17, 2024

The post Deloitte: CPG companies pivot to volume in 2024 appeared first on MMR: Mass Market Retailers. Two-thirds of surveyed executives say they intend to emphasize their core brands over new branded-product introductions in 2024 as they seek to hold the line on prices.

Consumer 52

Consumer Apparel Marketing ATS 52

Rangeme

OCTOBER 27, 2021

It can be daunting, but we’re going to break down some of the most prominent certifications we’re seeing across mass, conventional, and natural retailers in the CPG industry so you can make an informed choice for your brand. But with literally hundreds of certifying bodies, how do you choose the right one for your brand?

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Consumer Marketing Management Accounting 98

Rangeme

NOVEMBER 9, 2021

The word “regenerative” has been used a lot lately, usually tied with the word “farming,” so I set out to learn a little more about it, and what retailers and CPG companies are doing to promote it. The post The Low Down On Regenerative Agriculture in CPG appeared first on Supplier Central: The Official RangeMe Blog. Not a buyer?

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Promotions Consumer Supermarket Management 98

RepslyBlog

JUNE 27, 2023

Welcome to Repsly’s new AI column aimed to highlight ways that AI can be a powerful tool for CPG brands to grow shelf space, drive sales, and maximize brand control and presence.

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Management 52