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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Improving the Data-Sharing Contract Between Businesses and Consumers From quick pop-up boxes to opt-in website cookies to multi-page privacy agreements, consumers are confused about what data companies collect and how they are using it.

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Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads. However, the California Consumer Privacy Act (‘CCPA’) does not define ‘sale’ in the traditional sense of the term.

Consumer 282
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Have privacy breaches changed the way retailers approach customer data?

Inside Retail

Growing appetite for applied analytics Regarding how retailers can more effectively collect customer data without jeopardising customers, Nigel Poole, CEO of e-commerce and CX agency Matter Design, told Inside Retail that companies should make it a priority to have a clear and up-to-date privacy policy in place.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

In fact, three out of 10 consumers worldwide have switched providers due to concerns with those companies’ data policies or data-sharing practices adding fuel to the fire. The reason why cookie pop-ups and legislation like GDPR don’t work well is because consumers truly don’t see or understand the value exchange.

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RetailWire: Should Walmart Reinstate In-Store Returns During A Pandemic?

Retail TouchPoints

This policy prompted customer complaints that a local ABC TV affiliate in Chicago reported on. Noting that this was “not the first flap around return policies during the novel coronavirus pandemic,” RetailWire asked its panel of experts to weigh in on whether Walmart should change its policy.

Returns 263
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1-800-FLOWERS.com Simplifies Holiday Gift-Giving for the Age of Remote Work

Retail TouchPoints

The company has integrated Hero, a solution from SmartGift , into its corporate gifting website to offer new ways to send a gifts from across 1-800-FLOWERS.com’s portfolio of brands, which include Harry & David, PersonalizationMall.com and Cheryl’s Cookies, without the need for a physical address.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

But new laws, regulations and tech policies are forcing businesses to completely rethink how they collect and use data. In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco.

Marketing 268