Remove Consumer Remove Returns Remove Target Market
article thumbnail

Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

Retail TouchPoints

While events like Black Friday and Cyber Monday are still expected to attract crowds and drive online traffic, competition for consumers’ carefully guarded share of wallet will be fiercer than ever. These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates.

article thumbnail

The consumer preferences driving the next generation of e-commerce

Inside Retail

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

Consumer 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a B2B Resale Platform can Solve your Holiday Returns Pile-up

Retail TouchPoints

Though Thanksgiving week is when the bulk of holiday shopping is done (read: Grey Thursday, Black Friday, Small Business Saturday, Cyber Monday), this year consumers started shopping earlier than ever, solidifying that Christmas creep is alive and well. The holiday season is upon us and will mark a huge boost in revenue for most retailers.

Returns 147
article thumbnail

Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

In an industry where 86 per cent of consumers are willing to pay more for a great experience, yet only 22 per cent feel that retailers truly understand their needs, the gap between expectation and execution is massive. A simple content overhaul reduced returns by 22 per cent and boosted both CX and profitability.

Returns 130
article thumbnail

Maximize Profits: 18 Strategies for Post-Holiday Retail Success

Small Biz Trends

Key Takeaways Understand Consumer Behavior Shift: Post-holiday shopping sees consumers seeking personal deals, making it essential to tailor marketing strategies to focus on clearance and promotions. Trends in Consumer Behavior You’ll notice distinct shifts in consumer behavior after the holiday rush.

article thumbnail

Maximizing Success with Online and Offline Marketing Channels Strategies

Small Biz Trends

By exploring both realms, you can craft a comprehensive marketing strategy that reaches your target audience effectively and drives results. Overview of Marketing Channels Understanding marketing channels is essential for small businesses to connect with your target market effectively.

Marketing 111
article thumbnail

Essential Guide to Crafting a Business Plan for Your Etsy Shop

Small Biz Trends

Assess Market Trends How can you effectively assess market trends to improve your Etsy shop’s success? Conducting thorough market research is key to comprehending consumer preferences and aligning your products with demand. Stay updated on seasonal trends and economic factors that influence consumer spending.