Shopper Motion

DECEMBER 28, 2022

Understanding changing consumer behavior is essential for retailers looking to stay competitive in today’s marketplace. By tracking and analyzing consumer behavior , retailers can make informed decisions about their products, services, and marketing strategies. . Gathering data on consumer behavior. .

Consumer 52

Consumer Payment Services Point of Sale Store Layout 52

Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

Shopper Motion

DECEMBER 29, 2022

Traditionally, retailers could collect data on offline campaigns through surveys and focus groups. They can be time-consuming and costly. By using a Retail Analytics platform, retailers can measure the performance of their offline campaigns. While these methods can still be useful, they have their limitations.

Store Layout 52

Store Layout Advertising Marketing Promotions 52

Retail Minded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition . Predictive Analytics .

Store Layout 98

Store Layout Promotions Marketing Retail Marketing 98

VMS

JUNE 3, 2021

The pandemic has seriously threatened this upward trend with recent lockdowns in India, operational challenges and falling consumers sentiments. Statista Statistics, a Germany-based market data firm, reports a slide of 35 percent in gold demand to 446.4 The sector has more than 300,000 players employing over 4.64 million by 2022.

Jewelry 83

Jewelry Boutique Visual Merchandising Store Layout 83

Shopper Motion

DECEMBER 19, 2022

Personalization is a key trend in the retail industry, with consumers increasingly expecting a shopping experience that is tailored to their individual needs. Retailers can identify bottlenecks in their operations and make changes to improve efficiency. In Store analytics in Personalization and Customer Experience.

Store Layout 52

Store Layout Customer Experience Shopping Promotions 52

Retalon

FEBRUARY 14, 2024

Retail analytics insights play a pivotal role in strategic decision-making. They offer a competitive advantage by delving into consumer behavior and operational insights. The push for personalization is evident as 80% of consumers show a preference for purchasing from retailers that offer personalized experiences Accenture.

Inventory Management 41

Inventory Management Management Consumer Marketing 41