Remove Consumer Remove Promotions Remove Retail Marketing Remove Social Commerce
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How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail TouchPoints

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. It was valued at $3.8

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2021: The Year of Social Advertising

Retail TouchPoints

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. In fact, Smartly.io

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The future is now: 3 emerging technologies retailers should know

Inside Retail

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Interestingly, the 65+ demographic is particularly active on YouTube.

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Retailers Take Note: Generative AI is Killing the Single Voice of the Brand

Retail TouchPoints

Retail marketing lives and dies by one main principle: the voice of the brand. Retailers understand the importance of a distinct brand voice and how that connects to long-term customer loyalty — but generative AI is changing the game. We all know personalization is not new to retailers.

Outdoor 151
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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Physical Stores. image: NRF.

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Capgemini Expert Busts 5 Common Influencer Marketing Myths

Retail TouchPoints

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before.

Marketing 163