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Experiences to Remember: Changing In-Store Behavior and Reaching Consumers

Retail TouchPoints

Playful as it seems, it is profound and applicable, especially for today’s retail marketers. Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Today’s marketers can slice up demographics and reach audiences with uncanny precision.

Consumer 263
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Building Tomorrow’s Retail IT: Strategies for 2025 and Beyond

Retail TouchPoints

For 2025 and beyond, the emphasis on change in strategy to ensure a healthy consumer base for UK retailers is, unsurprisingly, requiring retail leaders to invest more in digital retail than ever before. Retail sales, adjusted for the inclusion of Black Friday, fell by 0.3%

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Consumer 289
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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. retailers accounted for 62% of such incidents globally.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Marketing 264
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The “Great Mall Resurgence” in the American retail market

Inside Retail

Neil Saunders, managing director and retail analyst at GlobalData, also confirmed the popularity of the American mall scene, commenting, “There is a narrative going around that malls are making a comeback. Consumers have a lot of choices about where to shop and when they drive to malls, they want more than a functional experience.”

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Grocer 264