article thumbnail

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

article thumbnail

Pet Valu to Optimize Pricing and Promotions with New Merchandising Solution

Retail TouchPoints

Pet Valu will deploy solutions from Relex to enhance pricing and promotions planning processes in its 780+ retail locations across Canada as well as its digital channels. Consumers’ needs for their four-legged family members are continually changing, and Relex can help Pet Valu understand and plan for those demand shifts.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bakers Delight’s promo product pricing plan hits ACCC roadblock

Inside Retail

The Australian Competition and Consumer Commission (ACCC) has blocked a Bakers Delight plan to install a new product price tiering system for a range of promotional products in its new point-of-sale system. Bakers Delight’s new PoS system will not allow for product or price modification of discount promotions.

Planning 272
article thumbnail

PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

Retail TouchPoints

The solution provider plans to expand the app’s current offerings to help c-stores attract new customers by receiving offers funded by CPG companies and streamlining enrollment in retailers’ loyalty programs. This will enhance the experience and utility of the app for its millions of users.”.

article thumbnail

Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. And this is just the first of in a series of shopping events Wish has planned for 2023. When Wish debuted in 2010 it took the U.S.

Planning 317
article thumbnail

Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail TouchPoints

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Data Fills in the Gaps for Small Brands.

article thumbnail

Dusk plans e-commerce overhaul as sales slip

Inside Retail

Home fragrance retailer Dusk Group has reported a marginal sales decline as cost-conscious consumers tighten their spending. per cent to $51 driven by cost-conscious consumers while active Dusk rewards members reached 735,000 and accounted for 62 per cent of total sales. For the year to July 2, sales reached $137.6 million, down 0.6

Planning 242