A1 Retail

OCTOBER 12, 2023

With byAmazon groceries, consumers can expect more wow in their weekly shop. Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. Media planning and buying is by Rufus.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Talking Retail

NOVEMBER 18, 2022

A trade group of alcohol producers has criticised Scottish proposals to restrict advertising as “entirely disproportionate”. The Portman Group, whose aim is to promote responsible drinking and put forward the industry angle on alcohol issues, said the Scottish government proposals would “inhibit consumers’ ability to make informed choices”.

Advertising 52

Advertising Planning Promotions Consumer 52

Retail TouchPoints

JULY 14, 2023

Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram. Our pilot is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram to meet more consumers where they are. In the U.S.

Advertising 189

Advertising Grocer Promotions Supermarket 189

Retail TouchPoints

JANUARY 15, 2024

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 294

Loss Prevention Planning Customer Experience Inventory Management 294

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., Leasing at URW in a statement. “We

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Shopping 227

Shopping Advertising Promotions Consumer 227

Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. And promotional products often create a more memorable brand experience.

Promotions 136

Promotions Advertising Shipping Accounting 136

Retail TouchPoints

JUNE 9, 2021

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. Amazon controls the inventory, marketing and promotional strategy. In this case, the manufacturer is responsible for the inventory planning, marketing and promotional strategy.

Consumer 285

Consumer Fashion Promotions Advertising 285

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.

Promotions 95

Promotions Employee Engagement Checkout Returns 95

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 219

Advertising Marketing Customer Experience Management 219

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Proprietary data and actionable insights that can be gleaned from a retailer’s direct relationships with consumers will hold the most importance.

Advertising 238

Advertising Promotions Consumer Customer Experience 238

Wiser

MAY 8, 2024

In today’s competitive retail landscape, the ability to effectively manage trade spend is critical for brands aiming to drive profitable growth and enhance consumer engagement. Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness.

Accounting 78

Accounting Promotions Returns Management 78

365 Retail

SEPTEMBER 6, 2023

Most businesses spend between 2-5% of their sales revenue on marketing , with expenses ranging from experienced content creators to the price of advertising space on popular platforms. To truly captivate your audience and leave a lasting impact, integrating promotional products into your marketing strategy can be a game-changer.

Promotions 52

Promotions Marketing Advertising Consumer 52

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

Advertising 243

Advertising Marketing Promotions Shopping 243

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Ratings & Reviews User-generated content, such as ratings and reviews, plays a crucial role in influencing consumer choices online.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail TouchPoints

OCTOBER 4, 2023

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the biggest vehicles for brands to connect with consumers. Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. said Reduto.

Advertising 226

Advertising Consumer Returns Shopping 226

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. So companies not only satisfy regulatory requirements but also foster a higher level of trust with their consumers.

Advertising 62

Advertising Management Point of Sale Marketing 62

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

Advertising 266

Advertising Accounting Marketing Promotions 266

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 235

Merchant Services Finance Advertising Marketing 235

Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Among the businesses that most often use location data are consumer packaged goods brands. Awareness of consumer behavior in the offline retail world can help brands drive sales, find ideal customers, and innovate.

Location 255

Location Advertising Promotions Point of Sale 255

Retail TouchPoints

JULY 19, 2021

In fact, the eyewear darling plans to open another three dozen locations by end of this year. What will change, though, are the experiences that many consumers will expect, and the role that technology and data will play to support fluid, tech-agnostic experiences in the store and beyond. .

Advertising 298

Advertising Consumer Customer Retention Fulfillment 298

Retail TouchPoints

JANUARY 12, 2023

But there are rules and there are specific ways to get products seen by consumers. Your business needs a plan to sell on Amazon — not having a plan is a very bad plan! Your business needs a plan to sell on Amazon — not having a plan is a very bad plan! Get as aggressive on promotions as possible.

Fulfillment 243

Fulfillment Advertising Accounting Planning 243

Rain Pros

AUGUST 3, 2022

If your attendance is slacking, a lackluster promotional strategy is likely to blame.” To effectively promote your classes and fill your seats to maximum capacity, it’s important to take advantage of all the modern ways people learn about classes and events in a digital age.

Promotions 52

Promotions Advertising Marketing Planning 52

Retail TouchPoints

MARCH 1, 2023

If a consumer has a $5 bill burning a hole in their pocket, will they spend it on a candy bar for an afternoon sugar rush, or the opportunity to be a part of a bigger game like the lottery? Consumers are even purchasing lottery tickets whose proceeds go to social causes. Patrick’s Day. Within the U.S.,

ATS 249

ATS Advertising Consumer Marketing 249

Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Retail TouchPoints

JULY 1, 2022

Journeys take planning and effort. During events that often resemble entertainment awards shows, celebrities and influencers pitch products at steep discounts, which are then snapped up by eager consumers. Consumers, especially in inflationary times, need to know exactly how much something will cost them over the long term.

Advertising 250

Advertising Consumer Shipping Marketing 250

Wiser

APRIL 24, 2024

Understanding the critical first two weeks of a product launch, the brand partnered with Wiser Solutions to gain insights into distribution, on-shelf availability, pricing, planogram compliance, and the effectiveness of promotional materials at the store level. The Cold Hard Challenges Launching a new product is never without its hurdles.

Point of Sale 78

Point of Sale Promotions Advertising Marketing 78

Independent Retailer

MAY 12, 2022

It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. .

Promotions 52

Promotions Advertising Marketing Consumer 52

Retail Focus

MARCH 3, 2023

For example, many retailers in the past used consumer-based sales promotions to attract the attention of their target audience, such as ‘buy one get one free’ (BOGOF) offers. For example, furniture retailer IKEA effectively communicates its tone of voice through its advertisements.

Promotions 130

Promotions Advertising Apparel Consumer 130

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

Wholesale 230

Wholesale Advertising Consumer Promotions 230

365 Retail

SEPTEMBER 12, 2022

With pressure building to finalise plans and start generating results it can be easy for buyers to rely on the same promotions time and again for ease. Execution on the back of high-quality planning is the key to getting retail right, improving partner and supplier relationships and ensuring a unified approach. .

Planning 70

Planning Promotions Advertising Management 70

Wiser

APRIL 18, 2023

Factors like timing, promotions, target audience, and more can affect your chances. So, no matter the product, it’s important that you start planning your product launch as far in advance as possible. Well, now is when their marketing team would start advertising for it. What Does Product Launching Really Mean?

Advertising 158

Advertising Promotions Planning Marketing 158

Inside Retail

APRIL 16, 2024

Nabila Popal, research director with IDC’s worldwide tracker team, also noted that there is growth in value and average selling prices as consumers opt for more expensive devices knowing they will hold onto their devices longer. In the 2023 fiscal year, Apple generated annual net revenues of $383 billion and a net income of $97 billion.

Shipping 130

Shipping Promotions Advertising Marketing 130

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. The shift is not just in revenue though: BFCM are impacting retail planning cycles and even possibly the magic of Christmas.

Consumer 246

Consumer Planning Advertising Shopping 246