What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022
Retail TouchPoints
MARCH 23, 2022
As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Due to the high volume of Gen Z and millennial users, beauty and personal care, food and beverages, and outdoors and sportswear perform particularly well. trillion by 2028.
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