Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 200

Consumer Marketing Accessories Advertising 200

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, up 7.5% from last year. from 2022 to $222.1

Marketing 253

Marketing Marketing Spend Advertising Management 253

Retail TouchPoints

MARCH 12, 2024

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 223

Consumer Beauty and Health Advertising Shopping 223

Retail Focus

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 130

Consumer Shopping Merchant Services Returns 130

Retail TouchPoints

MARCH 6, 2024

Shopping malls are on the rebound thanks to Gen Z’s hunger for nostalgia and community. The experience has been thoughtfully crafted and refined to provide consumers a rich cornucopia for commerce, community and cultural experiences. Reframing the Shopping Mall Brand Images from the main shopping mall area.

Shopping 245

Shopping Merchant Services Kiosk Consumer 245

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 291

Consumer Merchant Services Sporting Goods Promotions 291

Retail TouchPoints

NOVEMBER 21, 2023

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Shopping 244

Shopping Specialty Retailers Consumer Department Stores 244

Retail TouchPoints

NOVEMBER 14, 2022

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. Under the TRYO model, brands and retailers alike can license the product imagery for use on their own websites, apps and marketing campaigns.

Consumer 333

Consumer Shopping Payment Services Returns 333

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google.

Shopping 256

Shopping Advertising Consumer Promotions 256

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. The driver here is that CGR companies cannot afford to deliver a poor online shopping experience that sends customers fleeing to the competition.

Consumer 217

Consumer Shopping Customer Experience Location 217

Inside Retail

NOVEMBER 23, 2023

As part of the Asset Enhancement Initiative (AEI), this venture aims to breathe new life into the shopping experience, aligning seamlessly with the Urban Redevelopment Authority’s vision of creating inclusive and cherished public spaces. The ambitious project, set to conclude in 2025, encompasses a series of key enhancements.

Shopping 130

Shopping Consumer Kiosk Management 130

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Work to establish awareness and consideration before the shopping trip. The key is to avoid early mass media investment.

Marketing 308

Marketing Shipping Consumer Advertising 308

Retail TouchPoints

APRIL 22, 2024

JLL Retail Property Management has introduced a new virtual shopper agent named Cindy , designed to make the online experience more relevant and engaging at 13 of its shopping centers across the U.S. She also was built using multi-ethnic characteristics to resonate with a geographically and demographically diverse user base.

Shopping 234

Shopping Fashion Management Consumer 234

Retail TouchPoints

FEBRUARY 5, 2024

Ingka Group , parent company of Ikea Retail, has debuted an AI-powered home design inspiration and shopping tool on the OpenAI GPT Store. only, but Ikea plans to expand to more markets where ChatGPT is available during 2024. Ikea’s is just the latest customer-facing generative AI solution to hit the market.

Shopping 267

Shopping Marketing Location Planning 267

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

Shopping 312

Shopping Checkout Kiosk Consumer 312

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. In fact, seven out of 10 marketers in the U.S. It’s being used to generate marketing content including social media posts, videos and images.

Shopping 228

Shopping Advertising Consumer Marketing 228

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147

Marketing Outdoor Apparel Accessories 147

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Consumer 210

Consumer Marketing Retail Trends Management 210

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 237

Marketing Consumer Advertising Retail Marketing 237

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Marketing 256

Marketing Consumer Checkout Customer Experience 256

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

Marketing 245

Marketing Advertising Management Consumer 245

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

Marketing 130

Marketing Fast Fashion Fashion Accessories 130

Retail TouchPoints

MARCH 13, 2024

” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style. To enter, fans can visit Wayfair’s Instagram page , comment #WayborhoodWelcome and tag a friend to invite to be a “Waybor,” for a chance to win $500 each.

Consumer 201

Consumer Outdoor Promotions Location 201

Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Department Stores Fashion 130

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. And this is just the first of in a series of shopping events Wish has planned for 2023. When Wish debuted in 2010 it took the U.S.

Planning 317

Planning Consumer Shipping Shopping 317

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement.

Merchant Services 243

Merchant Services Payment Services Shopping Checkout 243

Inside Retail

JANUARY 31, 2024

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259

Marketing Apparel Fashion Consumer 259

Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Customer Experience Kiosk 147

Inside Retail

SEPTEMBER 7, 2023

With affordability and sustainability remaining top of mind for Australian consumers, an increasing number of individuals are turning to and relying on second-hand products. The resale furniture market in particular appears to be experiencing a boom period. This is particularly the case when it comes to furniture and homewares.

Marketing 273

Marketing Consumer Returns Planning 273

Inside Retail

FEBRUARY 20, 2024

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

Target Market 244

Target Market Marketing Fashion Consumer 244

Retail TouchPoints

DECEMBER 5, 2023

The UK remains a global shopping destination and traditionally sees a significant influx of tourists during the Christmas season. Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. Beyond the cultural and familial significance, the Lunar New Year is a prime time for shopping.

Marketing Spend 218

Marketing Spend Visual Merchandising Marketing Consumer 218

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 280

Marketing Wholesale Advertising Consumer 280

Inside Retail

MAY 10, 2022

We’ve all heard that consumer expectations have gone through the roof since Covid, but what exactly do people want from their favourite online retailers? If retailers make it easy for people to purchase, then consumers will be more likely to spend with them and not abandon their carts. SMS shopping. Live shopping.

Marketing 162

Marketing Shopping Consumer Fashion 162

Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Emerging shopping platforms. Bite-sized content. Visualisation power on social media.

Marketing 298

Marketing Accounting Promotions Shopping 298

Retail TouchPoints

MAY 15, 2023

Consumers are enjoying the benefits of a hands-free, voice-activated application to help cook a recipe or shop online. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Brands must anticipate prompts from consumers and respond in various ways, which are then coded in on the back end.

Marketing 199

Marketing Inventory Management Consumer Shopping 199

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. Video-First Commerce: Shopping on Video Short videos are not just for amusement; they’re driving commerce. 12, 2023 in the U.S.

Marketing 276

Marketing Returns Consumer Shopping 276

Inside Retail

FEBRUARY 23, 2022

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. If last year felt slightly less volatile than the one before it, it might be because business owners and markets as a whole have learned to keep a finger on the pulse of change and respond quickly.

Consumer 292

Consumer Shopping Marketing Management 292