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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience.

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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and experiences that draw people to their stores — and keep them there. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. That’s only going to further accelerate the expectations of consumers and technology adoption within retail environments.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior.

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NRF study: Most consumers think retail crime is up

Mass Relators

WASHINGTON – More than half (55%) of consumers believe retail crimes such as shoplifting and looting stores have increased in their community since the onset of the pandemic, according to a survey released Thursday by the National Retail Federation. This goes up to 75% among consumers who live in urban communities. percentage points.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. Outsourcing digital marketing and Search Engine Optimization (SEO) tasks to specialized agencies can boost your brand’s visibility, attract more website traffic, and ultimately drive sales.

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Priorities for retail security heading into 2022

Cisco Retail

In the past year, loss prevention teams have had to adapt to new priority concern areas while 44% of retailers allocated more budget to loss prevention. As the consumer shift towards multichannel shopping has continued, more instances of loss have resulted from such avenues as BOPIS or curbside pickup.