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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

looked for a partner when it opened its first physical location in May. The brand has since appeared on Shark Tank and grown to offer a range of 170 shirts, pants and other products available through both DTC and wholesale channels — and in the process, it outgrew its pure-play ecommerce roots. “We

Location 172
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How Estée Lauder is Making Store Design Sustainable

Retail TouchPoints

At the core of the store design program is a framework to assess retail stores and to inform the design of ELC visual merchandising, based on sustainability-related areas including waste reduction, water and energy conservation and responsible material sourcing. Iannuzzi: We have several vehicles and champions for this work.

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Sustainable shopping: what options are available to retailers?

Retail Focus

Not only will this reduce their own impact on the planet, but help paint their stores, and indeed wider business, in a more sustainable light that will appeal more to consumers that share a similar passion. Retailers must also consider their consumers, and modern consumers are prioritising sustainability.

Shopping 162
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Most important date for the decoration and festive decorations sector

Retail Focus

Christmasworld focuses on the strongest-selling and most emotional time of the year and exploits the success factor of experience at the point of sale like no other consumer-goods trade fair. This makes it the world’s most important ordering event for the international decorations and festive decorations sector.

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Hoka Opens LA, New York Pop-Ups

VMS

The New York location is set at 2000 square feet in the Flatiron District, and the Los Angeles locale spans 1000 square feet in West Hollywood. Both locations feature smart lockers, Hoka apparel and 3-D foot scanning devices. The post Hoka Opens LA, New York Pop-Ups appeared first on Visual Merchandising and Store Design.

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Eurocis Returns in February 2022

VMS

Both the Technology Stage and the Connected Retail Stage located in the middle of the trade fair will offer retailers direct practical relevance with current case studies presented jointly by exhibitors and their customers (in German and English). Exhibitors can still register online at www.eurocis.com/2330.

Returns 52
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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Some friendly competition between individual locations can be a great incentive for each one to push your products. In-store displays/visual merchandising.