Remove Consumer Remove Health & Wellness Remove Promotions
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CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings

Retail TouchPoints

We look forward to collaborating with CVS Media Exchange to deliver targeted, programmatic, in-store content that can help shoppers find products they love through awareness, promotion and new discovery.” ” 7-Eleven to Expand Gulp Radio Chainwide Currently running in more than 4,000 stores across the U.S.,

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The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More

Retail TouchPoints

Brands will soon be able to offer and promote monthly subscriptions to their WhatsApp channel, where users such as brands, influencers and politicians can share content with an unlimited number of people. Advertisers also will be able to pay to promote their channel so that it appears more prominently in the feed-style Updates section.

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How Data Can Help Build Loyalty for Your Private Label Brand

Retail TouchPoints

consumers to online shopping channels since March 2020, fundamentally changing the way people shop for consumer packaged goods (CPG). CPG consumers are becoming accustomed to shopping for products based on common needs-based search terms like keto, paraben-free or low sugar. Consumer Demands are Evolving.

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Retailers within the pharmacy sector are evolving and exploring ways to best cater to consumers with the creation of one-stop-shop pharmacy retail spaces and superstores. Wesfarmers acquired Priceline’s parent company API in 2022 when CEO Rob Scott saw an opportunity to enter the fast-growing $25 billion health, well-being and beauty sector.

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Beauty invested heavily in bolstering its digital capabilities even further as more consumers shopped direct via the company’s online properties. While the investment amounts have been significant, they were what allowed the business to monitor, understand and respond to new consumer needs during its most crucial time as a business.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Health, wellness and travel became the new status symbols, swapped out for Rolexes and Birkins in a new spiritual way of living.

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Effective Digital Marketing Strategies for Health & Wellness Brands

Independent Retailer

Also remember that the brand’s task is to give consumers a sense of exclusivity by focusing on their goals. Using reliable data and scientific research, as well as ensuring that the product/service is of good value for money, increases trust in the product and improves the brand’s reputation. Trust and personalization.