Retail TouchPoints

NOVEMBER 18, 2020

Retailers, platforms and solution providers discussed how they’ve been rising to the occasion during the Redefining the Connected Retail & Consumer Experience virtual event, hosted by the IoT Consortium and GS1 US. It’s all about the customer intimacy and the economics of what options we can offer them.”.

Customer Experience 211

Customer Experience Kiosk Clienteling Fulfillment 211

Retail TouchPoints

AUGUST 9, 2022

“There’s a beauty and complexity in having brands online,” noted Katie Thomas, who is a Lead at the Kearney Consumer Institute. “We We already have so many options to choose from, but there’s a unique opportunity for consumers to find new and interesting products.” Build Trust Through Transparent CX.

Social Commerce 270

Social Commerce Returns Consumer Marketing 270

Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. Don’t be afraid to experiment.

Customer Retention 239

Customer Retention Customer Experience Advertising Consumer 239

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce 215

Social Commerce Marketing Advertising Shopping 215

Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 232

Social Commerce Consumer Shopping Returns 232

Retail TouchPoints

AUGUST 18, 2023

And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? A panel at the June 2023 Retail Innovation Conference & Expo provided answers and insights in the session titled Gen Z and Gen Alpha: Creating Impactful Brands for the Next Wave of Consumers.

Returns 224

Returns Consumer Checkout Apparel 224

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 245

Consumer Merchant Services Payment Services Advertising 245

Hyken

MAY 28, 2021

But now, shopping is a constant experience. So what can retailers do to make sure the customer experience in eCommerce is positive and engaging for customers? What can they do to win loyal customers in this effortless economy?? . Create seamless customer journeys? . Customers want returns to be easy.

Customer Experience 69

Customer Experience Checkout Returns Social Commerce 69

Retail TouchPoints

JULY 21, 2023

A recent Retail TouchPoints special report dug into these stages and supporting technology use cases, which include: Discovery and Inspiration During the discovery phase, consumers want to be inspired. Snap, a leader in AR experiences, recently launched a white-label version of its AR and AI fit, sizing and try-on tech for retailers.

Returns 222

Returns Outdoor Consumer Shopping 222

Retail TouchPoints

JANUARY 24, 2023

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner. Measurement needs to grow up in retail media, especially for CPG [products] given the frequency of purchase.

Home Furnishings 268

Home Furnishings Advertising Consumer Customer Experience 268

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. How to Take Consumer Engagement and LTV to New Levels.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

JANUARY 11, 2023

Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic. Consumers like to feel connected to the brands they support. Some may argue there are too many options.

Fulfillment 262

Fulfillment Social Commerce Management Shopping 262

Retail TouchPoints

DECEMBER 22, 2021

Luxury goods were the fastest-growing cross-border ecommerce category in the first half of 2021, increasing by 50% compared to the end of 2020, according to ESW’s Global Voices pulse survey of 15,000 consumers across 14 countries. The in-store experience is still extraordinarily vital to the connection with customers.

Social Commerce 236

Social Commerce Consumer Shopping Marketing 236

Retail TouchPoints

FEBRUARY 9, 2022

From ordering groceries to meeting new people, the convenience and speed with which we can do almost anything is extraordinary — and it isn’t something consumers are going to give up. As the world opens up, many people are eager to return to in-store shopping. Holistic ecommerce experience. Sophisticated voice user interfaces.

Consumer 300

Consumer Customer Experience Returns Shopping 300

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). The return to offices and social events is inspiring consumers to level up their wardrobes and focus more on apparel and footwear.

Merchant Services 242

Merchant Services Payment Services Promotions Location 242

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. If that takes place, we’ll see VR become commerce-capable.

Consumer 318

Consumer Customer Experience Marketing Fulfillment 318

Inside Retail

JULY 18, 2022

The fundamental basics of retail lie in responding to consumer demand – put simply, providing everyday people with opportunities to buy the things they need and want. Whether it’s online or offline, as long as the shopping experience is friction-free, most shoppers end up happy and retailers end up winning their business.

Checkout 130

Checkout Shipping Social Commerce Consumer 130

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing 256

Marketing Payment Services Beauty and Health Fulfillment 256

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints. Will Luxury’s Biggest Market Rebound?

Payment Services 279

Payment Services Consumer Marketing Fast Fashion 279

Retail TouchPoints

MARCH 1, 2024

For example, by specifically retargeting those customers who had added to their online carts over the previous 30 days, and spotlighting the specific items they had browsed or put into their carts, Natori achieved a Return on Ad Spend (ROAS) of 943% in Q3 2023. That’s much more useful [data] than the first consumer.

Department Stores 209

Department Stores Wholesale Finance Apparel 209

Retail TouchPoints

DECEMBER 6, 2022

In fact, the NPD group has identified a phenomenon called the “ beauty index ,” which proposes that when consumer sentiment is low (as it is right now), the desire to treat oneself goes up — and what better way to do that than with the relatively small purchase of a new lipstick or nail polish?

Consumer 270

Consumer Marketing Shopping Social Commerce 270

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Fashion 253

Fashion Consumer Marketing Accounting 253

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. From inspiring product discovery all the way to delivery tracking, digital receipts and seamless returns, we are powering ecommerce and accelerating trade across the world.”.

Merchant Services 265

Merchant Services Shopping Drop-Shipping Checkout 265

Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

Shipping 224

Shipping Clienteling Returns Shopping 224

Retail TouchPoints

FEBRUARY 17, 2023

But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort. That way when new consumers walk into stores, they’re asking specifically for our brand. One truly can’t exist without the other,” she said. “I

Marketing 280

Marketing Wholesale Advertising Consumer 280

Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. Join the discussion on Nov. 17 from 3 to 3:30 p.m.

Merchant Services 291

Merchant Services Payment Services Consumer Beauty and Health 291

Retail TouchPoints

JULY 29, 2020

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. Increasingly, consumers want to browse and buy with the ease of click, or find products faster using in-store location technologies.

Payment Services 183

Payment Services Fulfillment Location Checkout 183

Retail TouchPoints

OCTOBER 7, 2022

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

Merchant Services 247

Merchant Services Checkout ATS Fulfillment 247

Retail TouchPoints

AUGUST 30, 2023

“Our customer is there to discover new products, trends and educate themselves on brands they have heard about. Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results.

Advertising 226

Advertising Promotions Consumer Returns 226

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. Organizing a retail event in a physical store can be a good way to pull consumers.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Commerce 293

Social Commerce Shopping Fashion Checkout 293

Inside Retail

FEBRUARY 27, 2023

Social media marketing in particular has grown in terms of its reach and impact, with an estimated 75 per cent of internet users reporting that they use social media to research products prior to purchase, either online or in-store. Engaging experiences that attract customers to the website or the store will only go so far.

Payment Services 130

Payment Services Social Commerce Promotions Department Stores 130

Retail TouchPoints

MAY 18, 2021

This group increased their online purchases by nearly 3.5X ( 343% ), according to a new global survey of more than 9,650 consumers in 19 countries conducted by Accenture. RTP: How do you see consumers’ desire for a “third space” playing out with regard to retail? Retail TouchPoints (RTP): Let me play devil’s advocate a moment.

Fulfillment 177

Fulfillment Consumer Returns Shipping 177

365 Retail

MARCH 5, 2024

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

Social Commerce 67

Social Commerce Shipping Accounting Point of Sale 67

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 249

Merchant Services Advertising Apparel Planning 249