Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 290

Consumer Merchant Services Markdowns Fulfillment 290

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 72

Customer Experience Advertising Consumer Retail Marketing 72

Retail Bound

APRIL 23, 2024

Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. trillion by 2025, making it a lucrative market for product startups.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Retail TouchPoints

APRIL 30, 2024

The retail technology revolution has brought forth many new innovations such as palm scanning and AI chatbots over the last few years, all of which have sought to meet the same goal: improving the customer experience. consumers ages 15-69 anticipate going to a show in 2024, a jump from the 36% who attended one in 2023.

Checkout 258

Checkout Customer Experience Merchandise Store Consumer 258

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Socially-Conscious Sally.

Consumer 263

Consumer Marketing Retail Marketing Shopping 263

Retail TouchPoints

APRIL 5, 2024

If an iGaming company doesn’t respond to a gamer’s quirks, likes or dislikes in a matter of moments, that “customer” will move to an iGaming company that does respond. There is no leisurely browsing as in retail. Contrast that to retail. Meanwhile, online casino gamers spend about three hours per day immersed in the activity.”

Customer Retention 307

Customer Retention Marketing Consumer Shopping 307

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Retail TouchPoints

JUNE 13, 2023

Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy. The retail market is highly dynamic, with changing customer expectations, emerging technologies and evolving business models. RTP: What key consumer behaviors are you aiming to respond to as a brand?

Customer Experience 244

Customer Experience Inventory Management Marketing Consumer 244

Retail TouchPoints

FEBRUARY 5, 2024

And it makes sense, as retail media networks are fundamentally built to enhance the consumer experience, provide deeper insights and consequently drive improved sales. DCO can streamline the media and creative process, offering a one-stop shop for marketers through the use of dynamic templates and complex decisioning.

Accounting 263

Accounting Finance Marketing Consumer 263

Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 Exceptional customer experience. Self-checkout.

Payment Services 242

Payment Services Checkout Inventory Management Customer Experience 242

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

Wholesale 267

Wholesale Consumer Marketing Advertising 267

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor.

Customer Experience 326

Customer Experience Consumer Shopping Fashion 326

Retail TouchPoints

MARCH 26, 2024

Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. This privacy-friendly approach empowers retail brands to create hyper-personalized targeting tactics, fostering genuine connections while respecting user privacy.

Advertising 253

Advertising Apparel Consumer Marketing 253

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Amazon: Not a Monopoly but Acting Monopolistic?

Advertising 281

Advertising Fulfillment Customer Experience Marketing 281

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Micro-segmenting. We need more scale.

Marketing 245

Marketing Consumer Advertising Retail Marketing 245

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130

Marketing Fashion Returns Shopping 130

Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

Customer Retention 130

Customer Retention Customer Experience Consumer Shopping 130

Inside Retail

OCTOBER 16, 2023

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. DTC companies are poised for substantial financial gains and a broad customer base. billion in investments.

Supply Chain Management 130

Supply Chain Management Beauty and Health Consumer Fashion 130

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. Retailers] have to get their transaction engines to the cloud to achieve those visions.”

Point of Sale 291

Point of Sale Checkout Consumer Promotions 291

Wiser

JUNE 14, 2018

Brands and stores use market research to remain competitive in the digital and physical retail environment. The brick-and-mortar store is still the lynchpin of the shopping experience with just over 90 percent of purchases still being made in-store. This also rings true for brand experience across different store formats.

Shopping 106

Shopping Merchant Services Customer Experience Marketing 106

Retail TouchPoints

FEBRUARY 23, 2021

In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase.

Advertising 279

Advertising Social Commerce Consumer Marketing 279

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Then there is the floor beneath them.

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

Retail TouchPoints

SEPTEMBER 20, 2021

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. In fact, 52% of millennials stated that their spending goes to experience-related purchases. Simply put, what is the future of experiential retail? Experiential Retail: What it is and How we Got Here.

Advertising 278

Advertising Consumer Shopping Marketing 278

Cross Cap

FEBRUARY 1, 2018

According to a 2017 survey from BigCommerce, 51% think shopping online is best, while 49% prefer shopping in-store. Alarmists have heralded the death of retail, as online shopping continues to dominate and technology continues to revolutionize the way we shop. A guest post by our friends from Pivotal Payments.

Customer Experience 52

Customer Experience Payment Services Shipping Kiosk 52

Retail TouchPoints

SEPTEMBER 27, 2023

Despite a recent rocky economy — seized by inflation and supply chain pains — the global luxury retail market has seen a notable sales boost. study found 95% of luxury brands experienced growth last year, and the market as a whole is expected to grow by 5% this year. A Bain & Co.

Marketing 272

Marketing Consumer Management Planning 272

Tokinomo

MARCH 29, 2023

After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got used to online shopping. One of the biggest issues when shopping in-store is the low stock of products. However, brick-and-mortar is not dead and many shoppers still prefer to buy in-store.

Dead-Stock 229

Dead-Stock Shopping Consumer Customer Experience 229

Retail TouchPoints

DECEMBER 16, 2022

He watched businesses of all types pour millions into drawing in customers yet still fail to make a profit, and that was when he realized that marketing strategies weren’t the real problem. The problem, according to Darveau-Garneau, is the experience once consumers arrive at a company’s website. It’s an emergency.

Merchant Services 309

Merchant Services Advertising Customer Experience Shipping 309

Retail TouchPoints

OCTOBER 14, 2021

Retailers and consumers alike are bracing for a holiday season much like the last — masks look set to remain a top stocking-stuffer; “supply chain” has a become a daily topic in mainstream media; and parents are gearing up for tears with the top toys of the year already predicted to go out of stock.

Marketing 297

Marketing Promotions Consumer Customer Experience 297

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 287

Marketing Promotions Advertising Comparison Shopping 287

Retail TouchPoints

JUNE 28, 2023

“Do retailers have interest in technologies that garner a lot of attention and PR? But if you’re not fully connecting inventory, orders and customer information, nothing else is going to work,” said Dave Bruno, Director of Retail Market Insights at Aptos , in an interview with Retail TouchPoints.

Consumer 270

Consumer Clienteling Kiosk Marketing 270

Retalon

AUGUST 16, 2019

In any business undertaking that caters to a consumer marketplace, there are two major challenges – delivering an experience that feels personalized to shoppers, while simultaneously creating a consistent experience across retail locations and channels so that customer can enjoy the comfortable familiarity of your brand.

Customer Experience 32

Customer Experience Fulfillment Markdowns Consumer 32

Retail TouchPoints

JUNE 1, 2022

There are a lot of people making a good living forecasting what’s going to happen in retail. Things like ecommerce will soon eclipse brick-and-mortar, retail is facing an apocalypse or delivery to home will become the norm in grocery shopping. The fact is, when it comes to what’s ahead for retail, no one really knows.

Checkout 298

Checkout Location Shopping Consumer 298

Retail TouchPoints

JULY 10, 2020

The retail industry is changing, fast. Over the past decade, we have seen this sector move to a primarily online function and innovate to meet the needs of an ever-shifting assortment of consumers. In fact, 2019 showed great progress for e-Commerce to close the gap in total market share of sales compared to brick-and-mortar retail.

Merchant Services 155

Merchant Services Customer Experience Checkout Fulfillment 155

Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels. This requires a shift in mindset and approach; and.

Advertising 283

Advertising Marketing Spend Marketing Customer Experience 283

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

JULY 21, 2021

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae , a tech business that creates 3D models of products for customers to interact with. Once they had tried the sneakers, Snapchatters could then go straight to the product page and make a purchase via the “shop now” button.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

Retail TouchPoints

JULY 2, 2021

One of the first pieces of research we did when setting out on our adaptive journey was speaking to the customer about words, language — how do they search, what are they looking for, how do we offer up this product. We also learned it wasn’t our role to prescribe the product or solutions that our customer needed.

Merchant Services 184

Merchant Services Customer Experience Marketing Consumer 184