Retail TouchPoints

MAY 19, 2021

As more and more people get vaccinated, they will return to brick-and-mortar stores in even greater numbers, and that means retailers need to start preparing for an influx of foot traffic. But don’t expect consumers to abandon the digital shopping experiences they relied on during the pandemic. Implement local inventory ads.

Retail Marketing 168

Retail Marketing Marketing Shopping Returns 168

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 289

Consumer Merchant Services Markdowns Fulfillment 289

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130

Marketing Fashion Returns Shopping 130

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 270

Marketing Promotions Advertising Comparison Shopping 270

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 71

Customer Experience Advertising Consumer Retail Marketing 71

Retail TouchPoints

JANUARY 25, 2022

It’s energizing to think about customer experience transformation and what that could possibly mean for a business. In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge.

Management 252

Management Marketing Customer Experience Inventory Management 252

Retail Bound

APRIL 23, 2024

Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. trillion by 2025, making it a lucrative market for product startups.

Consumer 52

Consumer Customer Experience Promotions Marketing 52

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Suzanne McDonnell: From the beginning, Bark’s founders knew that our consumers love their dogs passionately as their family, children and soulmates.

Wholesale 250

Wholesale Consumer Marketing Advertising 250

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value.

Consumer 257

Consumer Marketing Retail Marketing Advertising 257

Retail TouchPoints

FEBRUARY 5, 2024

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Equally crucial is treating each impression as an experiment. This saves RMNs money in production, timing and media planning.

Accounting 256

Accounting Finance Marketing Consumer 256

Retail TouchPoints

JUNE 13, 2023

Most importantly, they are supporting the business as it aims to evolve to a “more unified and data-driven approach to retail.” Agility in a dynamic market: Another key challenge is ensuring agility in our technology strategy. RTP: What key consumer behaviors are you aiming to respond to as a brand?

Customer Experience 228

Customer Experience Inventory Management Marketing Consumer 228

Retail TouchPoints

APRIL 30, 2024

The retail technology revolution has brought forth many new innovations such as palm scanning and AI chatbots over the last few years, all of which have sought to meet the same goal: improving the customer experience. consumers ages 15-69 anticipate going to a show in 2024, a jump from the 36% who attended one in 2023.

Checkout 238

Checkout Customer Experience Merchandise Store Consumer 238

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Amazon: Not a Monopoly but Acting Monopolistic?

Advertising 266

Advertising Fulfillment Customer Experience Marketing 266

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

Marketing 246

Marketing Planning Customer Experience Consumer 246

Retail TouchPoints

JUNE 22, 2022

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

Fulfillment 251

Fulfillment Finance Promotions Customer Experience 251

Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 Exceptional customer experience. Self-checkout.

Payment Services 231

Payment Services Checkout Inventory Management Customer Experience 231

Retail TouchPoints

MARCH 26, 2024

Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. This privacy-friendly approach empowers retail brands to create hyper-personalized targeting tactics, fostering genuine connections while respecting user privacy.

Advertising 237

Advertising Apparel Consumer Marketing 237

Retail TouchPoints

MARCH 6, 2023

Customers increasingly conduct their own research, on their own terms; experiencing a brand (and likely its competitors) on a number of platforms or channels of their choosing — so the phases that make up the traditional concept of the marketing funnel are overly simplistic in today’s world.

Customer Experience 263

Customer Experience Marketing Consumer Retail Marketing 263

Retail Next

SEPTEMBER 19, 2019

The retail market continues to grow rapidly. Over the past couple of years, the strategy of retailers has changed markedly. Modern retail is a struggle for every new idea, the market is demand-oriented, buyers have become more prepared, they have a better understanding of quality and prices, and competition is greater.

Retail Marketing 52

Retail Marketing Marketing Payment Services Consumer 52

Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences are always evolving, together and separately. It’s crucial for retail marketers to adapt accordingly.

Sporting Goods 130

Sporting Goods Management Marketing Consumer 130

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change.

Marketing 81

Marketing Payment Services Customer Experience Advertising 81

Inside Retail

OCTOBER 5, 2023

You’re either a Coles customer or a Woolies one. With the big two dominating the retail landscape with 65 per cent of the retail market, most consumers have limited choice when it comes to buying groceries. For the third year running, the brand has won Best Supermarket in the Canstar Blue customer ratings.

Supermarket 264

Supermarket Checkout Consumer Marketing 264

Inside Retail

OCTOBER 16, 2023

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. DTC companies are poised for substantial financial gains and a broad customer base.

Supply Chain Management 130

Supply Chain Management Beauty and Health Consumer Fashion 130

Retail TouchPoints

MAY 31, 2022

However, according to findings in our 2022 Relevance Report , retail brands aren’t yet availing themselves of this actionable customer data — or if they are, they aren’t yet using it to deliver compelling customer experiences. The question is whether retailers can overcome the “experience gap.”

Customer Experience 319

Customer Experience Consumer Shopping Fashion 319

Retail TouchPoints

JULY 15, 2022

First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021.

Advertising 270

Advertising Marketing Spend Marketing Customer Experience 270

Retail TouchPoints

APRIL 23, 2024

Retail Marketing at Levi’s in a statement. “So We’re eager to see consumers get joy from interacting with them, snap their pictures, and welcome them to our beautiful stores while getting them fitted in their perfect denim-on-denim outfit.”

Apparel 186

Apparel Retail Marketing Consumer Visual Merchandising 186

Retail TouchPoints

NOVEMBER 23, 2022

The holiday season is just as important for cannabis as it is for other areas of retail, with Green Wednesday (the day before Thanksgiving), Black Friday and the leadup to Christmas all driving sales spikes in 2021, according to Surfside’s The Season of Green report. From a marketing perspective, why would you ignore the activity happening?”

Marketing 266

Marketing Promotions Retail Marketing Returns 266

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

Retail TouchPoints

JUNE 28, 2023

Do retailers have interest in technologies that garner a lot of attention and PR? But if you’re not fully connecting inventory, orders and customer information, nothing else is going to work,” said Dave Bruno, Director of Retail Market Insights at Aptos , in an interview with Retail TouchPoints.

Consumer 251

Consumer Clienteling Kiosk Marketing 251

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Marketing 285

Marketing Customer Experience Finance Retail Marketing 285

Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

Customer Retention 130

Customer Retention Customer Experience Consumer Shopping 130

Retail TouchPoints

SEPTEMBER 20, 2021

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. In fact, 52% of millennials stated that their spending goes to experience-related purchases. Simply put, what is the future of experiential retail? Experiential Retail: What it is and How we Got Here.

Advertising 273

Advertising Consumer Shopping Marketing 273

Retail TouchPoints

JULY 10, 2020

Over the past decade, we have seen this sector move to a primarily online function and innovate to meet the needs of an ever-shifting assortment of consumers. In fact, 2019 showed great progress for e-Commerce to close the gap in total market share of sales compared to brick-and-mortar retail. Shifting Consumer Behaviors.

Merchant Services 152

Merchant Services Customer Experience Checkout Fulfillment 152

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. However, in order to gain incremental customers and outpace the competition, retailers must diversify their marketing mix.

Customer Retention 147

Customer Retention Advertising Marketing Consumer 147

Cross Cap

FEBRUARY 1, 2018

Alarmists have heralded the death of retail, as online shopping continues to dominate and technology continues to revolutionize the way we shop. Retailers simply can’t compete; discounting and price-matching is only suitable as a short-term strategy, eventually leading to low-profit margins.

Customer Experience 52

Customer Experience Payment Services Shipping Kiosk 52

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130

Retalon

AUGUST 16, 2019

In any business undertaking that caters to a consumer marketplace, there are two major challenges – delivering an experience that feels personalized to shoppers, while simultaneously creating a consistent experience across retail locations and channels so that customer can enjoy the comfortable familiarity of your brand.

Customer Experience 32

Customer Experience Fulfillment Markdowns Consumer 32