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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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5 Hot Display Strategies to Try in Your Store!

Retail Adventures

Your job as a visual merchandiser is to expand that time frame. This location, part of the Bowery Bay Shops, a 15,000 square foot retail space in the newly remodeled LaGuardia Airport, is a stunner. You need enough space for customers to comfortably shop each side of the display. Create windows that stop traffic.

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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

“The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Macy’s overall customer demographic is diverse, and The Market speaks to a blend of shopping styles,” she says.

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What is a Category Reset

Wiser

Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.

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How to Use Fixtures to Direct Traffic Flow

Independent Retailer

However, merchandising does not have to become chaotic. With the proper retail fixtures, you can create an organized, enjoyable shopping experience for your customer. Featured below are several different slatwall fixtures and clever ways to use them to highlight – and sell – inventory in your shop. Acrylic Slatwall Trays.