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6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

A survey commissioned by social shopping platform Slickdeals found that U.S. consumers spend an average of $276 per month on impulse buys. Impulse shopping is not reserved for physical stores. You can promote products that can stop that pain from happening again, or otherwise solve the challenge your consumers are facing.

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5 Hot Display Strategies to Try in Your Store!

Retail Adventures

This location, part of the Bowery Bay Shops, a 15,000 square foot retail space in the newly remodeled LaGuardia Airport, is a stunner. Speed bumps create the perception of what shoppers can expect while perusing your sales floor, so use them to feature new arrivals, cross-merchandise with related items, and to tell product stories.

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What is a Category Reset

Wiser

Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.

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How to Use Fixtures to Direct Traffic Flow

Independent Retailer

However, merchandising does not have to become chaotic. With the proper retail fixtures, you can create an organized, enjoyable shopping experience for your customer. Featured below are several different slatwall fixtures and clever ways to use them to highlight – and sell – inventory in your shop. Acrylic Slatwall Trays.

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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Macy’s overall customer demographic is diverse, and The Market speaks to a blend of shopping styles,” she says.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Even the kind of music you play in your stores says something about the merchandise and the brand.