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Walmart Connect to Launch Display Self-Serve Platform, Acquires Thunder Ad Tech Company

Retail TouchPoints

Walmart unveiled plans to deploy a display self-serve platform that will enable partners to activate and manage their display campaigns with the help of automation. The move follows the late January announcement that it was renaming its media business Walmart Connect , placing a greater emphasis on in-store omnichannel experiences.

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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture. No one ever visited a bank branch.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Elevate your content.

Marketing 319
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NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

Retail TouchPoints

By the close of its ninth edition in June, the New York Fashion Tech Lab (NYFTLab) and its largest-ever group of partner retailers and brands from major corporations had provided support to five women-led emerging business-to-business fashion technology companies. Five New Technologies Driving Retail Personalization.

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How Hong Kong gourmet food start-up Le Dessert is tapping into tech to grow

Inside Retail

2022 is the beginning of a rebirth for Hong Kong and for our company,” De Preaumont told Inside Retail. I feel those crises have reinforced our resilience both as entrepreneurs and as a company.”. The events forced the company to focus on its online business rather than the old retail playbook. “I’m Julien De Preaumont.

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FTD Deploys New Online Tools in Bid to Expand Adoption by SMB Florist Network

Retail TouchPoints

After nearly a decade of underinvestment in its tech stack, FTD began making significant solution investments in early 2020 centered on its upgraded Mercury HQ (MHQ) solution. Powell’s mission is to create a space for these smaller businesses to grow while competing against larger corporate sellers.

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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

The brand also has eagerly adopted emerging tech such as QR codes, NFTs and even gaming platforms like Discord. We’re going to be the official bag partner of one of the biggest movies that’s ever been launched — think about the level [of impact] that Barbie was. They have very different purchasing habits.

Consumer 147