2024 Industry Trend Guide
Storis
JANUARY 22, 2024
The Potential of Promotions The NRF found deals and promotions were top motivators for a 2% YoY increase in Cyber Week shoppers. Partnerships with local brands and influencers through store-within-store concepts or pop-up events can be strategic ways to cross-promote. Retailers are also offering services within their spaces.
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