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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

A discerning global clientele has consistently been captivated by the allure of premium and luxury brands. Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market.

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury category is undergoing a significant transformation. These luxury houses are helping break boundaries and set new standards across the supply chain and customer experience.

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The Grand Opening: Making a Splash with Your Retail Store Launch

Retail Focus

Imagine launching during a local farmers market, street fair, or before major holidays like Christmas. Plan ahead, study your local calendar, and choose a launch time that maximizes visibility among your target customers. Tailored marketing campaigns help ensure your grand opening isn’t just another event but a must-visit attraction.

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Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps

Retail TouchPoints

Once largely associated with lower-income households, dollar stores are now becoming retail staples even for more affluent households, inspiring retailers in these categories to invest more heavily in marketing, merchandising and technology innovation that will help them differentiate.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience. Sales associates must be proficient in both traditional customer service skills and the use of digital tools to enhance the customer experience.

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How Viktoria & Woods proves quality never goes out of style

Inside Retail

International expansion Viktoria & Woods has carved out its market share internationally and now graces the racks of prestigious British retailers Selfridges and Harrods, in addition to a few niche boutiques across the US. “We We want to maintain and slowly grow our international market. Our technology ecosystem is ever-changing.

Boutique 263
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How Viktoria & Woods proves quality never goes out of style

Inside Retail

International expansion Viktoria & Woods has carved out its market share internationally and now graces the racks of prestigious British retailers Selfridges and Harrods, in addition to a few niche boutiques across the US. “We We want to maintain and slowly grow our international market. Our technology ecosystem is ever-changing.

Boutique 245