Media Clutter: how to cut through and connect with shoppers?
Mike Anthony
MARCH 9, 2021
Localization and beacons enable the prospect of delivering messages right there and then – at the entrance, at the fixture, at the checkout. Compared to the situation just a few years ago, the shopper marketer has so many weapons in their arsenal. Surely we are about to enter a golden age of shopper communication.
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