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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

Bojanowski shared key learnings from pandemic pivots such as the Instacart partnership and rollout of Instagram Checkout, and gave us a glimpse of what lies ahead for the beauty retailer in an exclusive interview with Retail TouchPoints. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. The rise of TikTok Shop in 2022 has been phenomenal.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. after deploying both of these tactics.

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

Shopping is everywhere. There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds.

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

The buy now, pay later (BNPL) firm has launched a series of new products under the Klarna Spotlight banner, all aimed at strengthening the company’s position as “a true shopping utility for consumers and a growth partner for retailers.” This is far from Klarna’s first foray beyond the world of payments. Shoppable Video. Creator Platform.

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How retailers can maximise returns during the upcoming sales season

Inside Retail

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. .

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