Remove Checkout Remove Fashion Remove Shopping Remove Social Commerce
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Pinterest Acquires THE YES, Expands ‘Taste-Driven Shopping’ Efforts

Retail TouchPoints

Pinterest has signed a definitive agreement to acquire THE YES , an AI-powered platform that allows consumers to personalize their shopping feeds based on their brand, style and size preferences. THE YES features hundreds of merchants and boasts a fashion taxonomy that relies on human input and machine learning to power its algorithm.

Shopping 270
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‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

Retail TouchPoints

Countless companies both big and small — including Meta , Pinterest and Google — are trying to tackle the challenge of making shopping online more like shopping IRL, where inspiration can strike at any moment and from any direction. One of the newest entrants in the space is Shoptrue , which launched in open beta in November 2022.

Fashion 259
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Walmart’s futuristic vision: AI shopping, drone deliveries and green energy

Inside Retail

Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised. There is also a new AR feature called ‘Shop With Friends’. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience. Customers will be able to share their fashion finds with friends and ask for their feedback.

Shopping 262
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From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Retail TouchPoints

But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. Julie Bornstein, Founder of The YES and now Chief Shopping Officer, Pinterest. What can [the web] do that a retail store can’t do that makes shopping better?

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Pinterest Debuts Shoppable Livestreaming with Top Creators

Retail TouchPoints

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes in on the platform’s social commerce potential. ET and focusing on a range of topic areas, including food, home, fashion and beauty. Creators will begin hosting live sessions on Nov.

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YouTube Teams with Shopify to Offer In-Platform Shopping

Retail TouchPoints

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on the site and a partnership with Shopify that will allow merchants to easily feature products on their YouTube content. The Shopping section will roll out to additional countries later this year.

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American Eagle Launches Shoppable AR Jeans Guide on Snapchat

Retail TouchPoints

American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans Guide, featuring a range of fashion denim for men and women. As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok.