Pinterest Acquires THE YES, Expands ‘Taste-Driven Shopping’ Efforts
Retail TouchPoints
JUNE 2, 2022
Pinterest has signed a definitive agreement to acquire THE YES , an AI-powered platform that allows consumers to personalize their shopping feeds based on their brand, style and size preferences. THE YES features hundreds of merchants and boasts a fashion taxonomy that relies on human input and machine learning to power its algorithm.
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