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Shein used to be differentiated from Temu and Wish for operating more like a traditional retailer and focusing solely on fashion, but that has changed recently with Shein adding a third-party marketplace to its mix. The company also is considering offering free shipping on orders above certain spending thresholds.
Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . In true Amazon fashion, they aren’t keeping this technology to themselves, but are licensing their “Just Walk Out” platform.
On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketingspend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. But don’t count YouTube out.
You know they also gave this tidbit that Jai services within AWS continue to grow in quote unquote triple digits so it’s much smaller obviously but, that means again in typical Amazon fashion that’s somewhere between 100 and 999% year-over-year I’m going to guess it’s towards the lower end of that but.
Started selling fashion and store stock Closeouts Retail Arbitrage early days of eBay and then when I was 18 years old. So you’ve got all this Marketplace experience you got your fashion experience through shoot Street Mota. Um during think my first year of high school sold baseball cards ironically and then.
You mean like software that, that does stuff in an automated fashion? So I’m gonna guess you’re not a fan of fast fashion. Now we’re talking fashion, talking furniture, talk any category you want, the same is true. Scot: [26:58] Yeah.
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