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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287
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ShipStation bolsters Aussie merchants with major platform enhancements

Inside Retail

ShipStation, a global leading provider of shipping software solutions, has announced its continued investment in the Australian market. These enhancements include the introduction of checkout rates, shipping strategies, auto-split, ODBC support and custom labels.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. The trade-off is long shipping times, another thing Wish is working hard to improve.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

The post-COVID-19 retail recovery hasn’t quite gone according to plan. Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability.

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12 Best Ecommerce Platforms and Software for Your Online Store

Small Biz Trends

Ecommerce platforms also help businesses manage their websites, marketing, sales, and other various operations. The first obvious perk is the ability of your business to reach a larger customer base and access markets outside your proximity. Top 12 Ecommerce Software Options for Small Business.

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Guest Post: 5 Consumer Trends Small Business Owners Should Be Aware Of

Hyken

This week we feature an article by Devin Pickell, Growth Marketing Manager at Privy. Did you know that 8 out of 10 consumers say they’re enrolled in at least one text message marketing program? Or that 63% of online shoppers have made at least one purchase within the last 90 days from a text marketing campaign? .