Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores
Retail TouchPoints
JUNE 7, 2023
Wherever they shop, members of Gen Z are looking for a friction-free customer journey: 46% rate quick and easy checkouts as the most important factor in their shopping experience, followed closely by fast shipping ( 45% ). Free returns, at 31% , and quick/helpful customer service, at 27% , also are vital elements.
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