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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

Phygital” is the term being used to describe this blending of physical and virtual to provide more immersive, interactive customer experiences. in Telecommunications from the University of Florida. CPG brands can also utilize advanced targeting and reporting capabilities to shift parameters and optimize campaigns in real time.