Put Your CPG Brand Where the Foot Traffic is to Stay Competitive
Retail TouchPoints
DECEMBER 13, 2022
Phygital” is the term being used to describe this blending of physical and virtual to provide more immersive, interactive customer experiences. Marketers can further leverage point-of-purchase inventory to run ads on DOOH screens in key locations right before a purchase is being made. She holds a B.S.
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